E-commerce website design isn't something you can bring a lot of innovation to. No matter what e-commerce website you go to, Amazon or a website run by a 12-year-old girl to sell pencil erasers, you basically have your list of products, your shopping cart and your checkout page. There isn't a lot of room here for innovation. The fact that it's all the same doesn't make it any easier on website designers or SEO professionals though. There is still a lot of expertise that goes into making an e-commerce website run smoothly. And success here depends a great deal on how well an SEO professional working on a website knows his search marketing. Here are the basic principles of what makes an e-commerce website design really successful. As with most things, as simple as these principles are, very few websites actually follow them. If you do it, you could virtually guarantee yourself some success.
As far as successful e-commerce website design is concerned, the product details pages are the meat and potatoes of the whole affair. This is where every visitor to your website heads, for information and to decide on whether or not they wish to click on the Buy button. For search engines, both internal and external, product pages happen to be the most important thing to pay attention to. With branded products, an SEO professional who takes his job seriously can easily optimize everything by product name, model number, SKU, product size, and so on. What this means is, if there is an Internet shopper looking on Google for a specific brand or model of product, your e-commerce webpage needs to be set up to draw in such a searcher.
Everything needs to be set up and optimized so that people searching on Google by name for a product you list find it right away. To do this, make sure that every single detail on your product details pages is superbly optimized. Make the perfect template for your product pages and use that for every product that you list. So what goes into that product template?
To begin with, you want to be completely certain about the way the name of the product appears on the page; you want to make sure that the tag is perfect and that the two go together. You want to make sure that every single letter and character that you put on that page is accessible to the search engine spider. For all the code that you use on the page, drive your developers until they cry for mercy to make sure that only fast-rendering, standards-compliant code is used.
You have to pay attention to how your pages are classified. How you classify your pages makes all the difference to generic searches on Google – ones that go by just the brand names without the model names attached. For the best kind of search engine-friendly classification, make sure that your product pages belong to the right kind of product category and that those belong to yet another category. If you sell laptops, you need to have a 14-inch laptop category, a 17-inch laptop category, put them both under a category called Laptops and have other categories laid out by brand name as well. They call this kind of hierarchy a breadcrumb trail for the search engines.
We at Adze Ybrant (
www.AdzeYbrant.com) is an SEO Agency/Company Burlington which helps SME's getting their businesses to next level using high end Search Engine Optimization (SEO), Search Engine Marketing, Display Media Marketing and Proximity Marketing services.
